A curated Spotify playlist combining all of our bands past and present who have performed at TD Music Fridays. The album and playlist was updated monthly, growing with each performance. It promoted the artists and the event through social and digital channels — keeping the music on all month long.
It was supported by OOH promotion on the back of the stage and on the digital pillars on the lower concourse of the station.
art director: JC Pinheiro
copywriter: Josh Shendel
creative director: Phil Sylver
client: TD Bank