Political But.

Submission for 2017 Young Lions

Brief: To make politics relevant, Canadians will need to see the value in politics and democracy. The challenges that Canada faces are legion and the solutions are anything but clear. One thing we do know, however, is that if we are to have a fighting chance at building a country defined by progress and strength we must have a political culture that is inclusive, robust and engaging. Reconnecting Canadians to politics is the foundational step in this process. Thousands of Canadians are already what we call “Everyday Political Citizens”. They advocate for policy issues with their friends without always realizing that’s what they’re doing —“be more environmentally conscientious!”, “Our town needs better transit!”, “Businesses could be doing a much better job at accessibility” to name a few. We want to illustrate the connection between what they already do, politics and democracy.